Why my Iphone reminds me of a Morris Minor
Reflecting on my old Morris minor whilst looking at my new iphone, it occurred to me that actually they have a lot in common, despite being technologically worlds apart – they’re both really easy to use, add value to my life and as a result, I’ve grown attached to them emotionally .
Businesses can learn a lot from this. Take for an example the restaurants and bar sector. If I’m looking to book a table at a favourite or new restaurant, I want to speak to them or email or book online – not via a third party – but with them. How can a restaurant expect customers to begin to bond with their brand if they put bookings out to third parties? It really bugs me that I frequently have to sign-up with a restaurant website only to be told that I have to sign-up again with someone else just to make a reservation enquiry!
Savvy operators in the sector have realised that investing in direct online relationships with customers and making it easy for them to book and interact, will help them grow their business, even in difficult times. It’s a throwback to good old fashioned customer service, but with high tech underpinnings – a Morris minor with an iphone installed perhaps.
News
SquareMeal is a 2012 Webby Honoree
April 13, 2012The Webbys, in case you didn’t know, are the leading international awards honouring excellence...more »
Harwin.com – Website Re-Launch
Harwin are a great British company, manufacturing high end electronic connectors from their purpose...more »
Blog
Are Your Olympic Funnels Optimised?
March 26, 2012Opinion amongst our retail leisure contacts is split over the potential benefits the 2012...more »
Dialogue Can Be Your Competitive Advantage
January 24, 2012In the digital world, of agencies, briefs and strategies there is always much talk...more »