Harwin PLC
Global and Asia Pacific Websites For The UK’s Leading Interconnect Manufacturer
Harwin design and manufacture electrical connectors, used by big global customers like BAE and Smiths Aerospace when they’re building a wide variety of hi-technology products including satellites, defence, ships and aerospace. With a global distribution network and manufacturing capability on three continents the company is the leader in its sector.
Proud of its customer service and ability to meet customer design requirements they are increasingly looking to their website for the delivery of product, stock and price data to their target audiences.
We are Harwin’s digital agency and provide a full service to their Global and Asia Pacific websites.
With over 20,000 products and a complex product catalogue, the Harwin websites need to be display graceful, intuitive navigation, friendly, helpful assistance and an efficient conversion funnel. Alongside the product data we have implemented language specific landing pages, SEO optimised landing pages around particular products and information rich application pages that detail how their inter-connect devices are deployed in a variety of market sectors.
Alongside the public facing content there are customer and distributor extranets, allowing secure dissemination of personalised data such as pricing, order status and product updates.
We continue to work with Harwin to refine the customer experience and extend the features available, most recently by enhancing the sample request mechanism to improve conversions.
Harwin are a high technology business with a global client base. Central to our brand message is the efficient delivery of a high specification product range backed up with personal service. The Harwin website is a vital sales and marketing channel for our business and we need a web agency that understands our users’ needs to help us obtain a clear competitive edge. After reviewing a number of agencies we selected Aardvark Media for their experience, support service and vision.
Their approach to the project was methodical and pragmatic, and by focusing on the user they developed a website that delivers exactly what our customers need – product, stock and price data fast and efficiently. We’re very pleased with the results, although it is early days a number of our customers have told us that the site is a significant improvement and by increasing the speed of content delivery, improving the interface and restructuring the site we are able to deliver an excellent user experience that is far better than our competitors. Sales and Marketing Director – Harwin PLC
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