La Tasca
An eCRM System For The Country’s Favourite Tapas Bar and Restaurant Brand
La Tasca Holdings is a newly formed organisation that operates over 70 Tapas bars and restaurants across the UK.
Behind latasca.co.uk is a sophisticated eCRM system that allows staff to manage customer enquiries/reservations, manage content, create and deploy vouchers, events, and to create and send email campaigns to targeted audiences. Alongside each activity is the ability for central staff to view performance reports and easily track customer behaviour.
La Tasca have re-launched their brand; centred on delivering an outstanding customer experience through a contemporary interpretation of it’s Spanish heritage and tradition. By welcoming customers throughout the day whether for a shot of coffee, Tapas at the bar, Lunch, Dinner or Party, the restaurants replicate the authenticity of traditional Spanish Tapas but within a contemporary context.
Through this approach the brand has a developed a unique positioning; generating standout on the high street, increased revenue and improved loyalty from customers. Aardvark Media has undertaken all the digital activities for the brand, supporting the re-launch re-styling the online customer experience, improving the online conversion funnels, brand communication landing pages and extending the reach to customers via mobile optimisation.
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