Monomax: SquareMeal and Imbibe

SquareMealThe UK’s Favourite Restaurant, Venue and Bar Review and Community Portals

SquareMeal.co.uk

If you work in London then you’ve probably heard of, read or regularly use Squaremeal.co.uk. With over 3,500 restaurants and 1,500 venues reviewed, plus details on upcoming events and gastronomic news, the site has a reputation as the Capital’s (and increasingly the UK’s) premier dining and corporate entertainment resource.

SquareMeal Home Page
SquareMeal Restaurant Page
Imbibe

Launched in 2000, the reputation is well deserved. Its searchable and friendly delivery of reliable restaurant and venue reviews, along with guidance on finding venues that meet gastronomic, emotive, geographic or other key criteria and dishing up news on the latest openings and events, have ensured strong brand adherence in a increasingly competitive marketplace.

With our help, traffic to Squaremeal.co.uk from Google is growing in excess of 5% per month

Key to SquareMeal’s online strategy is the site’s focus on customer conversion rates around bookings and event planning. With an intuitive booking mechanism that highlights special offers and ensures the customer experience is simple, efficient and friendly.

Square Meal users support the centrally supplied editorial with their own reviews and ratings on restaurants. Visitors can easily see the most popular contributors and ‘follow’ them, encouraging them to post more in order to further boost their popularity. The rating and review capability is supported by an integrated forum feature for visitors to discuss topics devised by Square Meal editorial staff.

Square Meal mobile, with a Blackberry GPS version that allows users to find restaurants in their immediate vicinity has been developed to re-enforce the site’s presence as London’s most popular guide. There’s also an iPhone App that allows users to search for local offers and to show a screen based voucher to the restaurant when redeeming their offer.

We work with the publisher Monomax to continually evolve the website, enhance the customer experience and provide the administrative tools for effectively managing the whole experience. The website is driven by a custom eCRM system, allowing administrators to manage the site editorial, track helpline enquiries, deploy ads and monitor site performance.

Imbibe.com

Imbibe.com is the online magazine and community portal for the on trade drinks market. Imbibe.com features all the latest news, articles and events for the sector plus has an integrated, customised blog platform where leading drinks luminaries express their opinion about key issues of interest to readers. To help support the site as a community platform, users are invited to register (free), doing so provides access to a range of additional features including access to the integrated forum and the ability to post comments around the blogs, plus obviously they can also manage their email preferences and personal profile. Imbibe.com’s user experience reflects perfectly the offline magazine branding.

Imbibe.com is produced using our modular eCRM system, with editorial control, user, blog and forum management all integrated. This approach allows Monomax greater control over their content administration and performance tracking.

Please visit Squaremeal.co.uk or Imbibe to find out more. We recommend that you register to get the full range of benefits available.

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