Sometimes, no matter how experienced, organized, planned and aware you are, fate throws in her oar. I’m a keen cyclist, not a lycra speed merchant but I like the freedom that my Pashley affords me when getting around London.... more »
Recent research from Accenture has identified that 36% of adults in the USA want to contribute to User Generated Content (UGC) websites. Although UGC is generally perceived as posting content on community sites such as YouTube or MySpace the... more »
Earlier this year we bought a PC from online retailer Dabs; unfortunately they delivered the wrong product. As we needed to return it and get the right one quickly we paid a visit to their website to find out... more »
I keep reading about the emergence of the value consumer, who, once driven by quality and exclusivity is now busily coupon-cutting for cheap or largely incentivized offers. Luke Johnson in the FT recently said that businesses must adapt and... more »
I’m tempted to start another dog metaphor here but will resist. By unleashing the beastly I mean that if your site doesn’t have a facility for customer feedback, the motivated customer will go somewhere else to post unfavourable comments... more »
It’s heartening to read this week that you don’t have to be a mega brand to survive the retail slump. A top ten retailers ‘survivability index’ commissioned by BDDO Stoy Hayward and Verdict published in The Times online this... more »
On our recent trip to the US we stayed with friends in Summit, a prosperous suburb of New York where the police force has taken an unusual approach to improving community relations. Historically it has been difficult for the... more »
If there are just two words embedded in the DNA of brand Aardvark Media, they would have to be customer service. Everything we do online, however technical, has to first tick the box saying that it makes life easier... more »
I had the good fortune this weekend to find myself in France, invited by the owner of an ancient vineyard to sample the barrels he was considering blending for the UK market. His family had never sold Beaujolais outside... more »
I had a really impressive experience using a website over the weekend. After watching other people do a hard day’s work rearranging furniture, I thought I’d get some kind of takeaway. On a whim, I decided to see if... more »
We’re loving the great new La Tasca loyalty card. Unlike other Loyalty schemes which...more »
In August 2011 we worked with the digital marketing team at Novus to implement...more »
In the digital world, of agencies, briefs and strategies there is always much talk...more »
Earlier this year we got a call from pre-revolutionary Egypt, or bearing in mind...more »
