I used to work for a publishing house, producing a number of monthly magazines and annual handbooks. We found that it was relatively easy to hold to the rate-card when selling ads for new publications or features but when... more »
Back in 2000, a couple of researchers tested the theory that if we’re provided with too many choices then we end up making none at all. They set up a booth at a posh supermarket in America and posing... more »
One side effect of Le Crunch (resorting to French for a fresh descriptor) is a boon in the discount voucher market online which has helped keep restaurants like Pizza Express full in the dog days of January with two... more »
Just in case the ‘Obama bounce’ fails to cross the Atlantic and relieve some of our economic woes, online marketers need to look to their laurels and focus harder than ever on servicing their existing customers in 2009. Here’s... more »
Prominent UK blogger Tom Coates wrote an excellent and impassioned post about the way corporations interact with bloggers on Flickr the other day, one that’s probably worth thinking about if you’re considering trying to use bloggers to get some... more »
We’re loving the great new La Tasca loyalty card. Unlike other Loyalty schemes which...more »
In August 2011 we worked with the digital marketing team at Novus to implement...more »
In the digital world, of agencies, briefs and strategies there is always much talk...more »
Earlier this year we got a call from pre-revolutionary Egypt, or bearing in mind...more »
