What We Do

eCRM (Customer Relationship Management) Systems

See what we can do for you.Building The Engines For Growth

Every day thousands of customers go online to interact with websites and mobile apps via eCRM systems developed by us.

They want to find information easily and to take an appropriate action; make a reservation, ask a question, request data, supply feedback, buy a product, access secure financial data, sign-up or manage their email preferences, recommend a friend, download vouchers, complete a survey, organise an event or a myriad of other actions.

What they expect is for the online experience to be simple, friendly and fast. For them it’s simply a stop on the journey to the destination.

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If customers are happy with the online experience then they’re likely to return for more, promote it to their friends and colleagues and be happy to receive email marketing. If unhappy they’ll want to complain and voice their grievances.

eCRM systems developed by Aardvark Media do this, and more, allowing organisations to optimise their online marketing by appropriate segmentation and targeting, management of marketing, delivery of and reporting on customer behaviour and it’s impact on the bottom line.

Getting an eCRM system right is like fine-tuning a radio to obtain the clearest signal. When spot-on customer conversion, loyalty and advocacy will all increase.

We’re experts at creating bespoke eCRM systems. We focus on solving unique challenges and delivering extensible, robust and flexible solutions. When developing eCRM systems we are always aware of the need to meet business objectives through the effective management and targeting of the customer experience.

Common modules of our eCRM Systems

1. Content Management

   Delivering relevant and up-to-date copy to customers via friendly and accessible websites, landing pages and mobile devices.

2. Social Media Integration

   Integration with Facebook and Twitter for social commerce management and tracking.

3. Customer Sales

   Meeting customer needs via online reservations, product sales or financial services information delivered securely.

4. Customer Communications

   Efficient enquiry management and tracking, customer feedback and online surveys.

5. Marketing and Customer Insight

   Database management and segmentation for results driven targeting. Email marketing and behavioural tracking.

6. Reporting on the customer experience

   Sales management and performance analysis to optimise the sales funnel and maximise business efficiency.

7. Loyalty Programmes

   Identifying and rewarding key customers for specific behaviour.

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