Integrated Email Marketing
In the last twelve months we sent over 65 million emails to customers (May 2010 to May 2011) on behalf of clients. All eCRM systems developed by us have an option for an integrated email marketing suite, allowing clients to create and send stunning email campaigns with a simple WYSIWYG editor and to track performance.
There are a number of benefits to clients of using this integrated approach:
- Deep integration with the customer database allowing high levels of targeting based upon customer behaviour and attributes with personalisation and dynamic content generation.
- No per email cost. The suite is added as part of the hosting arrangement and there is no additional fee per campaign.
- Control over layout. Clients have a WYSIWYG editor to enable them to build custom campaigns, with draggable items and control over layout.
- Control over delivery. Simply create a campaign and select a delivery date and time and the system will deliver it.
- Detailed Analytics. Each campaign has detailed heat-maps depicting customer interaction, tracking of performance criteria such as resulting sales, enquiries, downloads, forwards etc. Our eCRM systems also provide high-level cross-campaign tracking for strategic performance analysis.
- Customer control. Customers can easily manage their subscriptions with a fine level of granularity, allowing them to identify the regularity and campaign types that they’d like to receive (or not).
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