What We Do

Smart Devices/iPad Apps & Mobile Optimisation

With exponential growth and a superlative experience smart devices are revolutionizing how people interact with content on the move. For many, it has overtaken the desktop as their principal device for accessing the web and email.

Most smart devices render websites very well and people are adept at scanning pages and interacting with forms via finger-tip screen-drag capability or other device specific methods. However, App stores by Apple, Nokia, Google and Blackberry offer a fantastic new opportunity for marketeers who wish to develop deeper relationships with existing customers, extend their brand-reach and acquire new customers.

Apps are faster and more responsive than web pages, can utilise the entire screen and work even when the smart device is offline. Plus, through accessing the deviceʼs large storage capability and inbuilt functionality (such as the iPhone’s GPS, compass, multi-touch gestures, accelerometer, smooth animations and 3d effects) an app can deliver a richer customer experience than a comparable website.

With hundreds of new apps being released every month it’s critical not to waste money on unnecessary or poor apps. During the pre-development phase we dedicate time to understanding what your customers want, how they will interact with your app, platform and pricing strategies and whether it is sufficiently beneficial for them to want to download it. Plus, because apps developed by Aardvark Media seamlessly integrate with client web services, theyʼre easy to manage, push content updates, review performance and behaviour, all through a simple, friendly online administration system.

We build unique apps for client requirements that leverage the capabilities of smart devices whilst maximising return on investment for clients.

Mobile Optimisation Of Websites
In our estimation (based on traffic to our client websites of around 2 million sessions per month from May 2010 to May 2011), around 15% of all UK website traffic is now via mobile devices. Whilst websites typically render well within these devices, the provision of a mobile optimised experience will ensure that content is delivered more efficiently, leading to improved customer conversions.

We provide mobile optimisation for a broad range of mobile devices, but traffic analysis shows that Android and iPhone devices are the most popular platform by a considerable distance.

When optimising a website for mobile devices it is important to review the websites information architecture, conversion funnels, customer journey and traffic analysis before any development is undertaken. The mobile journey needs to have efficiency as it’s cornerstone, therefore branding and experiential activity needs to be minimised, in favour of the speedy delivery of relevant information to the customer.

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