Social Media Integration
All client activity now needs a social media dimension, from simple links to Twitter & Facebook to more complex integration via their API’s.
The Customer Experience
Do you have lots of passwords? Do you remember all those passwords?
For transaction based websites there needs to be some method of user authentication, to ensure that the order or service to be delivered is going to the correct person. However, for repeat customers, having to remember a password is onerous and is one of the biggest hurdles to overcome in the conversion process. With Facebook boasting over 30 million user accounts in the UK we enable customers to login to websites with their Facebook details, meaning that they don’t have to do anything if they’re already logged into Facebook when they visit the website.
Do You ‘Like’ this? Will you?
Of course, it’s not just about ease of access for a customer, it’s also about cross fertilisation of content and leveraging the customer experience to promote the brand through advocacy. The use of Facebook ‘Like’ across content streams, flickr integration for customer photos, YouTube viral videos and FourSquare Mayoral campaigns are all used to cross-fertilise the customer experience across the social media channels that have contextual relevance to customers and the brand.
Management of Social Commerce
eCRM systems developed by Aardvark Media enable administrators to create and post content directly to selected social media channels, with selected items being automatically posted (i.e. events, news items). Additionally, to help monitor customer interaction via Twitter, our eCRM systems automatically import Twitter comments referring to the brand, allowing administrators to post responses to these tweets without leaving the eCRM service and to monitor trends in comments.
Management of Social Commerce also entails understanding how much business is derived from Social Media, our eCRM systems provide on-demand reporting for levels of commerce achieved, accounts linked (with Facebook) and other viral activity.
Tweet
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